Importance of product attributes
Product attribute fields are all the fields used to enter specifications about your product. Attributes allow customers to find your products through Jumia search and filters. Attributes are important to provide a clear shopping experience to customers and increase your sales.
Product attributes per category
Attributes fields available for your product depend on your product category. Each category is associated with a set of attributes. Some attributes are common across categories (ex: color, dimensions), while other attributes are category specific (ex: screen size).
Attributes data validations
To ensure consistency in the product attributes and provide a good shopping experience comparing product specifications, some attributes use data validation rules.
There are different types of attribute fields (text, number, date, date time, checkbox, list of values). The values accepted in a field can be restricted by min/max length, character type, decimal places, percentages, min/max number value, format, list of values.
If your entry violates a data validation rule, you will see an error message prompting you to correct your entry. Error message appear on all product creation methods:
- If you are using ‘Add a Product’ tool, the attribute field to be corrected is highlighted in red with an error message.
- If you are using the template file upload to create or update products, an error message will appear when uploading the file. You will be able to download an error report file in the ‘import history’ section of import/export menu.
- If you are using the API, an error message will be given in the API response.
Category specific attributes guidelines
Clothes and shoes product size is a crucial information to make the right shopping decision. The accuracy of your size measurement has a major impact on your orders return rates.
An accurate, precise and easy to understand size chart can bring return rates down from 20% to 1%.
- Always use variations to create size-variations of a product.
- Always use the exact size as the variation name.
- Always precise the size standards you are using (ex: EU M ; EU 42 ; US XL).
- Prefer EU sizes when creating your products, as it’s the most commonly used by our customers
- We encourage you to add your size chart and exact measurements instructions as a product image to facilitate size picking for customers, usually as second image.
Diaper size is important to fit well
- Add the diaper size in product title, and in dedicated attribute field
- Mention the exact size provided by manufacturer (ex: Size 1, Size 2, etc. OR 4 to 7 months OR 5-10 kg).
- Create 1 SKU for each size. Do not use variations as the size is stated on product packaging visible in images, and images do not vary with variations.
Display size or screen size is a key information to choose an electronic device.
- Mention the display/screen size in inches (11.6 inch, 12 inch, 13.3 inch, 14” etc.)
- Add the unit of measurement (inches or “)
Beddings, linens: mentions the product dimensions, you can use variations to create each size under the same SKU
- Write dimensions in centimeters (cm)
- Write dimensions in standard order, separated by “x”: Length x Width x Height (LxWxH)
The measurement for product sizing and the point for input in the product content may vary according to the category of the products, these fields may be a drop-down option or a text field as part of the specification information required
Find guidelines on size application in different categories here
Product Dimensions (L x W x H cm)
Dimensions significantly influence customers purchase decisions. While size is the overall dimension of an item, certain categories of products are scaled by dimension.
Our customers use the metric system: meters (m), centimeters (cm) to read dimensions.
3 main dimensions are needed to measure an object, Length (L), Width (W), and Height (H):
- Length (L) is the longest horizontal (flat) side
- Width/depth (W/D) is the shortest horizontal (flat) side
- Height (H) is the vertical side
The measurement for product sizing and attribute field may vary according to the category of the products. These fields may be a drop-down option or a text field as part of the specification information required.
Capacity refers to the volume or weight that a product can support, or that can fit within a product.
Volume capacity is expressed in Liters (L), for example for fridge or freezer.
Weight capacity is expressed Kilograms (kg) to express the weight that a product can manage, for example washing machine or dryer.
Power refers to the mechanical or electrical power:
Electrical power is expressed in Watts (W), for example vacuum cleaner, iron, blender, microwave.
Mechanical power is expressed in Horsepower (HP), for example generators, air conditioner, pumps, engines.
